For: Sales Closer

Welcome to LocalStrong.

Where you fit into the whole business, and the details behind the six pieces most relevant to your role right now. It's a living page — some of it is fully built, some is still being shaped, written honestly either way so you always know which is which. Bookmark this link; it updates in place as things change.

Last updated 2026-08-29

LocalStrong runs on three lanes: Build Your Brand (the agency retainer you're joining — Concrete Marketing Agency), FastTrack Leads (owned lead-gen sites), and Platform (SaaS tools). Underneath all three sit twelve operating systems; this page covers the six below.

01 · Brand 02 · Offers 03 · Marketing 04 · Prospecting 05 · Sales 06 · Onboarding

01 · Brand

Brand

What it is: One consistent, trustworthy identity across every touchpoint — calls, emails, sites, listings — so a prospect experiences LocalStrong as one credible operator.

What to know

LocalStrong LLC is the legal entity. Concrete Centric is the industry umbrella name — it appears in writing (legal footers, etc.) but is never spoken. Concrete Marketing Agency is the name you say out loud, on calls, and in emails. Always.
The full brand hierarchy: LocalStrong LLC → Concrete Centric → Concrete Marketing Agency (what you're selling) + a set of ecosystem assets (lead-gen sites, tools).

This system is still early — no formal brand guidelines doc exists yet beyond the rules above. If you're ever unsure what to call something on a call, default to "Concrete Marketing Agency" and ask Diego.

02 · Offers

Offers

The full catalog of what you're selling. This matches your Sales Playbook exactly — reference either one.

Concrete Marketing Agency — the three tiers

	Foundation	Growth	Dominate
Price	$299/mo	$499/mo	$999/mo
Website + AI SEO + backlinks	✓	✓	✓
Service-area pages	Home area only	Every area served	Every area served
ConcreteVisualizer	—	✓	✓
Social posting	—	✓	✓
AI Receptionist + Chatbot	+$99/mo	+$99/mo	✓ included
Booking / email / pipeline (GHL)	—	—	✓ included
Ads management	—	Separate invoice	Separate invoice

Same product at three depths, not three products. Setup fee: one month's price, waivable at your discretion — don't promise "no setup fee" on a call. Ads management is never bundled into the monthly price on any tier.

Add-ons

Add-on	Price
Additional GBP location	$250/mo
Ads management, 1st platform (Growth/Dominate only)	$500/mo min or 10% of spend
Ads management, 2nd platform	$250/mo min or 10% of spend

Still being finalized — a couple of adjacent offers don't have a single locked number yet: FTL/Rank & Rent pricing, and whether "Service Greeter" is the same thing as the AI Receptionist add-on above. If either comes up on a call, don't quote a number — tell the prospect you'll confirm and follow up, and check with Diego.

03 · Marketing

Marketing

Inbound awareness — social, newsletter, content — separate from Prospecting below (outbound list-building).

Honestly: this system is just getting started. Social media and newsletter both need a first real setup pass — cadence, content pillars, structure — none of that exists yet. Nothing here changes what you do day to day, but it's part of the bigger picture of where LocalStrong is headed.

04 · Prospecting

Prospecting

Where your leads actually come from, before they ever reach you.

LocalStrong targets 150+ counties chosen for being warm and populated year-round, so outreach never goes cold for a season — no more state-by-state guessing.
Contractor data gets pulled and cleaned in batches, then loaded into the CRM (GoHighLevel) for the SDR to start working.
The SDR runs the first two calls (free job-board offer, then the directory listing + the real qualifying question). A "yes" is what reaches you.

~950 contractors pulled and cleaned so far, with a full list estimated at 3,000–4,000 once every batch runs.

05 · Sales

Sales

This is your system — and it's the one place you have two dedicated tools instead of a summary here.

Your two working documents

Sales Playbook — your full role, the offer, the complete call script with objections, your compensation, and this week's training agenda. Open the Sales Playbook →

Call Card — the pocket version: just the live-call flow and objections, sized for your phone mid-call. Open the Call Card →

Where Sales fits in the bigger picture: a fresh, warm lead reaches you within 15 minutes of the SDR's "yes." You qualify, then close — Build Your Brand only, for now. Full detail in the Playbook.

06 · Onboarding

Onboarding

What happens right after you close someone — worth knowing so you can set expectations on the call.

The new client fills out an intake form — business info, service areas, existing site/logo/reviews if any.
Their Google Business Profile and any existing site get pulled automatically to build a first draft of their new site, in their own voice — not generic boilerplate.
If they don't have real project photos yet, the site launches with clearly-labeled placeholder images until real ones come in — never presented as an actual finished job.
Domain and account setup happen, a human does a quality check, and the site goes live.

This pipeline is still mostly run by hand behind the scenes — worth knowing if a client asks "how fast," since the honest answer depends on where the queue is that week. Check with Diego before quoting a specific turnaround.